Michael 謙 Stewart

Alumni of NY

Producer for marketing initiatives, collaborations, and other special projects

Alumni of NY is a premium boutique operating in the liminal space between high fashion and streetwear, serving Flushing, Flatbush, and Crown Heights curated selections from Nike, adidas, Yeezy, Stussy, KSUBI, PUMA, Chinatown Market, Pleasures.

Services provided:

  • Coordination of 6 person team of producers, copywriters, photographers, and videographers.
  • Production for editorial photo and video shoots for stores boutique merchandise.
  • Production of special projects with external brand partners. 

Partnered with:

  • Converse
  • Puma
  • Karhu
  • Suntory
  • Welcome to Chinatown

Projects 

Potluck: Celebration of Asian Restauranteurs in New York City in partnership with Converse

Throughout Asian Pacific American Heritage Month, we (Alumni of NY) partnered with Converse to celebrate five amazing Asian-owned restaurants across New York City. Using a videos and photos we highlighted each restaurant's food and their owners unique story. Each owner was styled with a shoe from Converse. We highlighted Saigon Social, Lhasa, Kolkata Chai Co., Renee's Kitchenette, Pochana Thai Kitchen.

Services provided:

  • Communicated directly with Converse brand manager to secure partnership, and ensure Converse products were delivered to our team.
  • Coordinated with restauranteurs to finalize shooting dates and times.
  • Coordinated equipment rentals with videographer and photographer.
  • Developed shoot list with art director, videographer, and photographer.
  • Provided all crew and talent with call sheets and answered any questions or concerns.
  • On-location production assistant.
  • Coordinated with videographer, photographer, sound engineer, and art director to deliver final assets on time. 

Celebration of Black-Owned Businesses in Brooklyn for Black History Month 

Throughout Black History Month, we (Alumni of NY) celebrated four Black-owned businesses across Brooklyn. Using a videos and photos we highlighted each business and their owners unique story. We highlighted Ode to Babel, Aunts Et Uncles, Buy Better Foods, and Brooklyn Tea.

Services provided:

  • Coordinated with business owners to finalize shooting dates and times.
  • Developed shoot list with art director, videographer, and photographer.
  • Provided all crew and talent with call sheets and answered any questions or concerns.
  • On-location production assistant.
  • Coordinated with videographer, photographer, sound engineer, and art director to deliver final assets on time. 

Celebration of Asian-Owned Businesses in New York Chinatown in partnership with Welcome to Chinatown

During Lunar New Year, we (Alumni of NY) teamed up with non-profit Welcome to Chinatown to highlight  four Chinatown businesses: 12 Pell, Grand Tea & Imports, Kam Hing Coffee Shop, and Mee Sum Cafe. We will be donated half of all proceeds from our in-house collection to Welcome to Chinatown's Longevity Fund to support and protect small businesses in Manhattan's Chinatown.

FW20 Editorial Look book

Our team produced a studio shoot with four models wearing three looks each. From the shoot, we created a series of videos and photos that were used in paid advertising campaigns on Instagram and other sites.

Service provided:

  • Coordinated with the four models providing them call sheets and answered any questions or concerns
  • Styled two unique looks for each model taking into account overall FW 20 direction from our creative director.
  • Onsite production - providing assistance to photographer and videographer when needed, ensuring models were ready when needed, and tracking merchandise (unpacking and packing up) so nothing is misplaced or lost.

Complexland 2020

Alumni of NY participated in Complexland 2020 as a retail vendor. The virtual conference had 441K unique visitors, 725K total visitors, and 9.5MM interactions (clicks, engagements, etc..). During the conference we sold our own in-house collection and showcased top brands like Etudes, IISE, Kapital, Needles, Maison Kitsune, and thisisneverthat. 

https://complexland.com/

Service provided:

  • Strategized the promotional launch for Complexland 2020 on Alumni of NY digital channels
  • Coordinated with the Complexland team, providing all requested Alumni of NY material
  • Managed the creation of all visual assets for the Alumni of NY virtual store
  • Collaborated with Alumni retail team to create a landing page with all merchandise available during Complexland 2020
  • Coordinated the publishing of Complexland 2020 related content on Alumni's social media and website.

Alumni of NY Interview Series

A interview series highlighting neighborhood heroes in New York City. We use a combination of photographs and a written Q&A to introduce New Yorkers that are doing their part to push the culture and conversation forward. 

https://www.alumniofny.com/blogs/alumni-of-ny

Service provided:

  • Coordinate scheduling with talent and photographer
  • Prof interview questions before sending to talent
  • Assist photoshoots on site
  • Manage the creation of the images that are used on Alumni's Instagram and website  
  • Ensure interviews are published on-time on Alumni's Instagram and website.  
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